October 14, 2016 - Posted in Informative
Today we’d like to touch on the subject of SEO–Search Engine Optimization–which basically means tweaking various parts of your web site to get ranked higher in free (versus paid, or PPC ) search engine rankings. About 30% of our business is devoted to SEO, and it seems that more and more clients are asking about it when it comes time to discuss the terms of their project.
You don’t necessarily have to go to a firm like Brothers Design to achieve better rankings though–there are many things that the average website owner can do on their own, without a lot of time, previous knowledge/experience, or effort on their part.Read More
September 30, 2016 - Posted in Informative
We oftentimes work with clients on starting up web sites for new businesses. The first thing many of them look to do is pick a domain name–some even go so far as to choose the name of their business on the availability of a particular URL.
Once you pick your URL and start building a brand, it becomes harder and harder to change your URL as time goes by (not to say that it can’t be done through redirects and such of course). As you start building brand recognition, handing out businesses cards, and gathering links to your current site, you and your clients become familiar with whatever URL you currently have. That is why it is so important to choose the right domain name in the first place, to avoid the hassle of going back and changing everything later.Read More
August 25, 2016 - Posted in Informative
Have you ever received one of these envelopes in the mail? I know I have…along with many of Brothers Design’s clients. The company’s name is Domain Registry of America, and they send out millions of spam letters every year to domain owners throughout the U.S.
The Domain Registry of America seeks to prey on new and/or uninformed domain name holders in the hopes that they fall for their scam. So, what’s the scam about? This company poses as the company that you registered your domain name through (known as a registrar), and presents an offer to renew soon-to-be-expired domain names that you had previously registered.Read More