The Forcing Function

Project Details

The Forcing Function was founded in 2017 by a former pro poker play turned business and productivity coach, Chris Sparks. Through one-on-one coaching, online events, and seminars The Forcing Function aims to help entrepreneurs break through their challenges and level up their productivity and output.

Seeing as this was their first website, Brothers Design worked closely with Chris to create a website that would display his offerings in an attractive, mobile-friendly manner, as well as being used for signing up for upcoming events and programs. E-mail acquisition was of significant importance, so we created a custom pop-up that asked each visitor for their email in exchange for a free e-book.

In conclusion, we decided to create a theme from scratch so that loading time and complexity was reduced to the bare minimum, and designed a simple user interface that linked his five main pages together cohesively.