Brothers Design

Analytics & Conversion Tracking

Do you know how many people visit your site? Do you know what percentage of those visitors become customers or clients? If you have no data on these metrics, you’ll have no idea if website edits, upgrades, and promotions are working to net you a return on your investment.

Why Analytics Matter

Website Analytics

The rule of thumb is, you can’t improve something if you can’t, or don’t, measure it. So, the first step is to install analytics programs on your site to measure traffic, see how much time visitors spend on your site, track what they click on, and find potential areas of improvement.

Employing techniques such as A/B Testing (where one version of your site is tested against another, delivered randomly to visitors without their knowledge), we can see which elements of your website are working, and what should be switched around a bit to increase your metrics. It can oftentimes be as simple as the size, color, or shape of a single button!

Combining the right software, years of experience, and a bit of trial and error, we can increase sales, build your email list, and engage people on your site more effectively. COntact us if you have any questions, or need any assistance with website analytics and conversion tracking.

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